When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...

In preparation for year-end, we would like to remind all active employees to consider opting out of paper W-2 and ACA tax forms. In preparation for year-end, we would like to remind all active ...

"Big data" has been a hot topic in the sales and marketing industry, but for most small businesses the idea is nearly irrelevant. How can a small operation take advantage of big data when they're ...

A new study finds AI companies, defense firms, and dating apps are among 38 data collectors allegedly using manipulative design to confuse users while collecting their data.

In addition to the paper version of Form I-765, USCIS is now accepting online Form I-765 applications for Optional Practical Training (OPT) and the 24-month OPT STEM Extension. The online I-765 ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...