It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

The projects include work from 'Maya and the Three' director Jorge Gutierrez, former Nickelodeon exec Albie Hecht and Buzzfeed Studios.

A founder's data shows a decline in the performance of ads created by AI were much less effective than human-made ones, ...

Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and ...

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Session Topic] This session shares practical experience in integrating generative AI into game narrative design, highlighting ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

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